Clarissa Hillen

Strategic Advertising | MASC 459 Judgment

Social Marketing and HIV/AIDS

Clarissa Hillen is very passionate about Africa; it's where she grew up. She is also interested in eradicating some of the continent's problems. "I am particularly interested in HIV/AIDS relief and how social marketing, new media, and innovative ideas can help the cause by providing information, perpetuating conversation, and inspiring positive, behavioral change." Clarissa created a blog "to explore the impact and the effect that social media and marketing has on HIV/AIDS, and the social marketing trends that currently exist." She started the blog in her portfolio class in the Spring 2009, her last semester in the undergrad ad program. Clarissa's blog is called Social Marketing and HIV/AIDS. In her first blog entry, Clarissa wrote, "I'm hoping that by writing this blog, I will not only learn/inform how advertising and marketing can lead to social change, I will also discover what areas of social marketing interest me the most." Clarissa (BS '09, MS '11) is now Brand Planner at Mullen in Boston.

Edward Beckwith

Creative Advertising | MASC 201 Curiousness

Curiousness Blog

During a creative exploration of the Band-Aids brand, Edward Beckwith created a pair of shoes made from 90 Band-Aid Sport Strips. It was part of a project in Curiousness, a class about creativity and advertising. "Band-Aid Sports Strips are extra thick, plushy versions of the first aid strip. They are specifically designed to handle the wear and tear of sports-like activities. They are extra sticky, super flexible, and totally waterproof. All things considered, I thought the Sport Strip version Band-Aid was perfect to create some new kicks." Beckwith said, "I wore the “shoes” all day, and took no mercy on them. I wore them around the house and even into the grocery store. All day I got curious looks and a few brave strangers inquiring about my odd apparel. By the end of the day, the shoes were still intact. The bottoms were covered in dirt, but not a single Band-Aid was missing, not a single layer was pierced."

Javaria Masroor

Creative Advertising | MASC 450 Style

Self Portrait

For this piece, the artist created a portrait of herself wearing a Hijab made from the hands of her friends. Each of the women whose hands are featured also wear the Hijab.

Alina Karabaich | Kiera Rooker

Creative Advertising | MASC 451 Invention

VMFA Microsite

To help navigate the grand reopening of Richmond's Virginia Museum of Fine Arts 13 1/2 acre site this team capitalized on the cult fascination with facial hair and its art-like qualities using the comparison to playfully assist the user in determining what exhibits would be best suited to their taste.

Click here to view microsite

Karlin Lichtenberger

Advertising, B.S. | 2011, Creative Advertising

Karlin Lichtenberger

MASC 450 Style

When creating powerful ad campaigns, the byproducts of research and creation are sometimes interesting in and of themselves. This image was created while Karlin was a student in MASC 450 Style, the first part of our year-long portfolio development experience.

Click here to learn more about Karlin