VCU Advertising students train to create intriguing portfolios in a variety of media. Located in Richmond, Virginia, they become a part of a vibrant community of writers, artists, musicians, performers and other media professionals.
Strategic Advertising | MASC 459 Judgment
Social Marketing and HIV/AIDS
Clarissa Hillen is very passionate about Africa; it's where she grew
up. She is also interested in eradicating some of the continent's
problems. "I am particularly interested in HIV/AIDS relief and how
social marketing, new media, and innovative ideas can help the cause
by providing information, perpetuating conversation, and inspiring
positive, behavioral change."
Clarissa created a blog "to explore the impact and the effect that
social media and marketing has on HIV/AIDS, and the social marketing
trends that currently exist." She started the blog in her portfolio
class in the Spring 2009, her last semester in the undergrad ad
program. Clarissa's blog is called Social Marketing and HIV/AIDS.
In her first blog entry, Clarissa wrote, "I'm hoping that by writing
this blog, I will not only learn/inform how advertising and marketing
can lead to social change, I will also discover what areas of social
marketing interest me the most."
Clarissa (BS '09, MS '11) is now Brand Planner at Mullen in Boston.
Creative Advertising | MASC 201 Curiousness
During a creative exploration of the Band-Aids brand, Edward Beckwith
created a pair of shoes made from 90 Band-Aid Sport Strips. It was
part of a project in Curiousness, a class about creativity and
"Band-Aid Sports Strips are extra thick, plushy versions of the first
aid strip. They are specifically designed to handle the wear and tear
of sports-like activities. They are extra sticky, super flexible, and
totally waterproof. All things considered, I thought the Sport Strip
version Band-Aid was perfect to create some new kicks."
Beckwith said, "I wore the “shoes” all day, and took no mercy on them.
I wore them around the house and even into the grocery store. All day
I got curious looks and a few brave strangers inquiring about my odd
apparel. By the end of the day, the shoes were still intact. The
bottoms were covered in dirt, but not a single Band-Aid was missing,
not a single layer was pierced."
Creative Advertising | MASC 450 Style
For this piece, the artist created a portrait of herself wearing a Hijab made from the hands of her friends. Each of the women whose hands are featured also wear the Hijab.
Alina Karabaich | Kiera Rooker
Creative Advertising | MASC 451 Invention
To help navigate the grand reopening of Richmond's Virginia Museum of Fine Arts 13 1/2 acre site this team capitalized on the cult fascination with facial hair and its art-like qualities using the comparison to playfully assist the user in determining what exhibits would be best suited to their taste.
Click here to view microsite
Advertising, B.S. | 2011, Creative Advertising
MASC 450 Style
When creating powerful ad campaigns, the byproducts of research and creation are sometimes interesting in and of themselves. This image was created while Karlin was a student in MASC 450 Style, the first part of our year-long portfolio development experience.
Click here to learn more about Karlin